Advertising

In addition to stills, posters and lobby cards, there are a variety of Lon Chaney memorabilia items available for hardcore collectors.

Lobby cards or other advertisements were often used in the teens and 20s to advertise upcoming films

In the 1920s and 30’s many cigarette companies offered collector photos in each pack of cigarettes.

Title:
Issuing Company:
Country of Issue:
Year of Issue:
Color/B&W:
Number of Cards in Set:
Card Number:
Card Size:
Back: Blank
Issued as insert with what product:

Lon Chaney Artistas Eminentes Cinematograficos was issued by the company with a blank back for the sole purpose of serving as an advertising trade card. Company stamps were sometimes found on the front, with company advertising brands and production information on reverse. Known companies include:

1.Blank Salesman Proof
2.Jamie Boix Chocolate
3. Aguas Minerales
4. Santiago Marques
5.Enrique Casaponsa
6.Danone
7.Lluch
8.Juan Nadal
9.Orocrema Almond Soap
10.Comet Chocolates
11.Massott

Title: 1923 Lon Chaney Artistas Eminentes Cinematograficos
Issuing Company: Salesman’s Proof
Country of Issue: Spain
Year of Issue: 1923
Color/B&W: Sepia Tone
Number of Cards in Set: Unknown
Card Number: 14
Card Size: 3” x 4 ½”
Back: Chaney bio, this version sans advertising
Issued as insert with what product: Unissued

1923 Lon Chaney Artistas Eminentes Cinematograficos
Issuing Company: Santiago Marques
Country of Issue: Spain
Year of Issue: 1923
Color/B&W: Sepia Tone
Number of Cards in Set: Unknown
Card Number: 14
Series: VII
Card Size: 3” x 4 ½”
Back: Santiago Marques Advertising Back
Issued as insert with what product: Haberdashery

1923 Lon Chaney Artistas Eminentes Cinematograficos
Issuing Company: Enrique Casaponsa
Country of Issue: Spain
Year of Issue: 1923
Color/B&W: Sepia Tone
Number of Cards in Set: Unknown
Card Number: 14
Series: VII
Card Size: 3” x 4 ½”
Back: Enrique Casaponsa
Issued as insert with what product: Confectionary and Grocery Store

1923 Lon Chaney Artistas Eminentes Cinematograficos
Issuing Company: Danone
Country of Issue: Spain
Year of Issue: 1923
Color/B&W: Sepia Tone
Number of Cards in Set: Unknown
Card Number: 14
Card Size: 3” x 4 ½”
Back: “danone yogurt and kefir powerful restorative 12 great prizes diplomas and crosses to the merit in the most important exhibitions”.
Issued as insert with what product: Yogurt

1923 Lon Chaney Artistas Eminentes Cinematograficos
Issuing Company: Lluch
Country of Issue: Spain
Year of Issue: 1923
Color/B&W: Sepia Tone
Number of Cards in Set: Unknown
Card Number: 14
Card Size: 3” x 4 ½”
Back: Luxury footwear cut and last Parisian fashion shoe LLuch
Issued as insert with what product:Luxury Shoes

1923 Lon Chaney Artistas Eminentes Cinematograficos
Issuing Company: Juan Nadal
Country of Issue: Spain
Year of Issue: 1923
Color/B&W: B&W
Number of Cards in Set: Unknown
Card Number: 14
Card Size: 3 ½” x 4”
Back: bleach factory and groceries
Issued as insert with what product: bleach factory and groceries

1923 Lon Chaney Artistas Eminentes Cinematograficos
Issuing Company: Orocrema Almond Soap
Country of Issue: Spain
Year of Issue: 1923
Color/B&W: Sepia Tone
Number of Cards in Set: Unknown
Card Number: 14
Card Size: 3 ½” x 4”
Back: AN ADVICE In the Toilet that your children never forget to use the OROCREMA almond soap
Issued as insert with what product:Almond Soap

1923 Lon Chaney Artistas Eminentes Cinematograficos
Issuing Company: Massot
Country of Issue: Spain
Year of Issue: 1923
Color/B&W: Sepia Tone
Number of Cards in Set: Unknown
Card Number: 14
Card Size: 3 ½” x 4”
Back: Radical cure of the TOS with the MASSOT tablets To the gomenol and eucalyptus
Issued as insert with what product: Eucalyptus Tablets

1923 Lon Chaney S.A. Clausolles
Issuing Company: S.A. Clausolles
Country of Issue: Spain
Year of Issue: 1923
Color/B&W: Sepia Tone
Number of Cards in Set: Unknown
Card Number: Unknown
Card Size: 1 ⅞” x 3”
Back: Waterproof items
Rubber Stockings Bandages Girdles, Valencia
Issued as insert with what product

1923 Lon Chaney E. Camilo Gomez
Issuing Company: E. Camilo Gomez
Country of Issue: Columbia
Year of Issue: 1923
Card Number: Unknown
Color: B&W
Number of Cards In Set: Unknown
Card Size: 1 ⅞” x 3 ⅛”
Back: Stationery Library, by E Camilo Gomez, Allied Square, 5Y, Luerca (Oviedo), Columbia
Issued as insert with what product:Perfune

1923 Lon Chaney Los Ases De La Pantalla
Issuing Company: Drogueria
Country of Issue: Spain
Year of Issue: 1923
Card Number: 12
Color: Blue Tint
Number of Cards In Set: Unknown
Card Size: 2 ¾” x 4 ¼”
Back: Drogueria perfumery, Daughter of J Fonte, The best-stocked house in its genre and the favorite of the public smart for its Suri, quality and cheapness, Escalante 196, Valencia
Issued as insert with what product: Purfume

Add backend Info text unless make it blank.

1925 Lon Chaney Studio Stamp
Issuing Company: Unknown
Country of Issue: United States
Year of Issue: 1925
Card Number: Un-numbered
Color: Yellow
Number of Cards In Set: Unknown
Card Size: 1 ¼” x 1 ½”
Back: Blank
Issued as insert with what product: N/A
(036)

1925-1930 Lon Chaney Coleccion de Cromos Card #10
Issuing Company:
Country of Issue: Spain
Year of Issue: 1925-1930
Color/B&W: Sepia Tone
Number of Cards in Set: Unknown
Card Number: 10
Series: V (5)
Card Size:
Back: Info back
Issued as insert with what product
(013)

929 Effka Margarine Filmkunstlerinnen
Card #159
PSA Registry
(025)

1928-1929 Lon Chaney Ross Verlag Card
(Round Corner)
Issuing Company: Ross Verlag
Country of Issue: Germany
Year of Issue: 1928-1929
Color/B&W: B&W
Number of Cards in Set: Promotional
Card Number: 198
Card Size:1 1” x 2”
Back: Blank
Issued as insert with what product: Used To Promote Postcards
(028)

1928 W.D. & H.O. Wills Film Favourites
Issuing Company: W.D. and H.O. Wills
Country of Issue: England
Year of Issue: 1928
Color/B&W: Color
Number of Cards in Set: 75
Card Size: 1 7/16″ x 2 7/16″
Product Issue: Cigarettes
Back: Four Aces Cigarettes

1929 E243 Lon Chaney Card
Issuing Company: Kashin Motion Picture Stars
Country of Issue: USA
Year of Issue: 1929
Color/B&W: Sepia Tone
Number of Cards in Set: 97
Card Number: Un-numbered
Card Size: 3 ⅜” x 4 ½”
Back: Blank
Issued as insert with what product: Sold to collectors as a boxed set
Note: There were four different boxed sets of 24 movie star cards issued by Kashin, each set coming in a different colored box. The boxes were colored orange, blue, coral, and canary, and the checklist of stars contained in each box was printed on the back.
(043)

1925 Lukol
“Banana Sugar” Card
Issuing Company: Lukol
Country of Issue: Himalaya
Year of Issue: 1925
Color/B&W: Sepia tone
Number of Cards in Set: Unknown
Card Number: 24
Card Size: 13/4”x 3 ⅞”
Back: Printed
Issued as insert with what product: Banana Sugar
(056)

1925 Metro Goldwyn Mayer Card
Issuing Company: Metro-Goldwyn-Mayer
Country of Issue: United States
Year of Issue: 1925
Color/B&W: B&W
Number of Cards in Set: Unknown
Card Number: Unknown
Card Size: 1 ¾” x 2 ⅝”
Back: Blank
Issued with what product: Unknown
(058)

1925 Metro Goldwyn Mayer Card
Issuing Company: Metro-Goldwyn-Mayer
Country of Issue: United States
Year of Issue: 1925
Color/B&W: Yellow Tint
Number of Cards in Set: Unknown
Card Number: Unknown
Card Size: 1 ¾” x 2 ⅝”
Back: Blank
Issued with what product: Unknown
(065)

1925 Lon Chaney Unholey Three German Game Card #1
Issuing Company: Unknown
Country of Issue: German
Year of Issue: 1925
Color/B&W: Black & White
Number of Cards in Set: Unknown
Card Number: #1
Card Size: 3 ¼” x 5 ¼”
Back: Playing card back design

1925 Lon Chaney Coleccion de 15 Cronios Num. 10
Issuing Company: Unknown
Country of Issue: Spain
Year of Issue: 1925 circa
Color/B&W: Sepia Tone
Number of Cards in Set: Unknown
Card Number: Series 5, Card #10
Card Size: 1 ⅛” x 1 ⅝”
Back: Serie V. Num. 10, Coleccion de 15 cronios

1923-1928 Lon Chaney Caption In Box Strip Card
Issuing Company: Unknown
Country of Issue: USA
Year of Issue: 1923-1928
Color/B&W: Multi Color
Number of Cards in Set: Unknown
Card Number: Un-numbered
Card Size: 1 11/16″ x 2 3/4″
Back: Blank Back
Issued as insert with what product: N/A

1923-1928 Lon Chaney Caption In Box Strip Card
Issuing Company: Unknown
Country of Issue: USA
Year of Issue: 1923-1928
Color/B&W: Multi Color
Number of Cards in Set: Unknown
Card Number: Un-numbered
Card Size: 1 11/16″ x 2 3/4″
Back: Blank Back
Issued as insert with what product: N/A

1923-1928 Lon Chaney Caption In Box Strip Card
Issuing Company: Unknown
Country of Issue: USA
Year of Issue: 1923-1928
Color/B&W: Multi Color
Number of Cards in Set: Unknown
Card Number: Un-numbered
Card Size: 1 11/16″ x 2 3/4″
Back: Blank Back
Issued as insert with what product: N/A

1923-1928 Lon Chaney Caption In Box Strip Card
Issuing Company: Unknown
Country of Issue: USA
Year of Issue: 1923-1928
Color/B&W: Multi Color
Number of Cards in Set: Unknown
Card Number: Un-numbered
Card Size: 1 11/16″ x 2 3/4″
Back: Blank Back
Issued as insert with what product: N/A

1923-1928 Lon Chaney Caption In Box Strip Card
Issuing Company: Unknown
Country of Issue: USA
Year of Issue: 1923-1928
Color/B&W: Multi Color
Number of Cards in Set: Unknown
Card Number: Un-numbered
Card Size: 1 11/16″ x 2 3/4″
Back: Blank Back
Issued as insert with what product: N/A

1923-1928 Lon Chaney Caption In Box Strip Card
Issuing Company: Unknown
Country of Issue: USA
Year of Issue: 1923-1928
Color/B&W: Multi Color
Number of Cards in Set: Unknown
Card Number: Un-numbered
Card Size: 1 11/16″ x 2 3/4″
Back: Blank Back
Issued as insert with what product: N/A

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