Advertising

In addition to stills, posters and lobby cards, there are a variety of Lon Chaney memorabilia items available for hardcore collectors.

Lobby cards or other advertisements were often used in the teens and 20s to advertise upcoming films

In the 1920s and 30’s many cigarette companies offered collector photos in each pack of cigarettes.

Title:

Issuing Company:

Country of Issue:

Year of Issue:

Color/B&W:

Number of Cards in Set:

Card Number:

Card Size:

Back: Blank

Issued as insert with what product:

Lon Chaney Artistas Eminentes Cinematograficos was issued by the company with a blank back for the sole purpose of serving as an advertising trade card. Company stamps were sometimes found on the front, with company advertising brands and production information on reverse. Known companies include:

1.Blank Salesman Proof

2.Jamie Boix Chocolate

3. Aguas Minerales

4. Santiago Marques

5.Enrique Casaponsa

6.Danone

7.Lluch

8.Juan Nadal

9.Orocrema Almond Soap

10.Comet Chocolates

11.Massott

Title: 1923 Lon Chaney Artistas Eminentes Cinematograficos

Issuing Company: Salesman’s Proof

Country of Issue: Spain

Year of Issue: 1923

Color/B&W: Sepia Tone

Number of Cards in Set: Unknown

Card Number: 14

Card Size: 3” x 4 ½”

Back: Chaney bio, this version sans advertising

Issued as insert with what product: Unissued

1923 Lon Chaney Artistas Eminentes Cinematograficos

Issuing Company: Santiago Marques

Country of Issue: Spain

Year of Issue: 1923

Color/B&W: Sepia Tone

Number of Cards in Set: Unknown

Card Number: 14

Series: VII

Card Size: 3” x 4 ½”

Back: Santiago Marques Advertising Back

Issued as insert with what product: Haberdashery

1923 Lon Chaney Artistas Eminentes Cinematograficos

Issuing Company: Enrique Casaponsa

Country of Issue: Spain

Year of Issue: 1923

Color/B&W: Sepia Tone

Number of Cards in Set: Unknown

Card Number: 14

Series: VII

Card Size: 3” x 4 ½”

Back: Enrique Casaponsa

Issued as insert with what product: Confectionary and Grocery Store

1923 Lon Chaney Artistas Eminentes Cinematograficos

Issuing Company: Danone

Country of Issue: Spain

Year of Issue: 1923

Color/B&W: Sepia Tone

Number of Cards in Set: Unknown

Card Number: 14

Card Size: 3” x 4 ½”

Back: “danone yogurt and kefir powerful restorative 12 great prizes diplomas and crosses to the merit in the most important exhibitions”.

Issued as insert with what product: Yogurt

1923 Lon Chaney Artistas Eminentes Cinematograficos

Issuing Company: Lluch

Country of Issue: Spain

Year of Issue: 1923

Color/B&W: Sepia Tone

Number of Cards in Set: Unknown

Card Number: 14

Card Size: 3” x 4 ½”

Back: Luxury footwear cut and last Parisian fashion shoe LLuch

Issued as insert with what product:Luxury Shoes

1923 Lon Chaney Artistas Eminentes Cinematograficos

Issuing Company: Juan Nadal

Country of Issue: Spain

Year of Issue: 1923

Color/B&W: B&W

Number of Cards in Set: Unknown

Card Number: 14

Card Size: 3 ½” x 4”

Back: bleach factory and groceries

Issued as insert with what product: bleach factory and groceries

1923 Lon Chaney Artistas Eminentes Cinematograficos

Issuing Company: Orocrema Almond Soap

Country of Issue: Spain

Year of Issue: 1923

Color/B&W: Sepia Tone

Number of Cards in Set: Unknown

Card Number: 14

Card Size: 3 ½” x 4”

Back: AN ADVICE In the Toilet that your children never forget to use the OROCREMA almond soap

Issued as insert with what product:Almond Soap

1923 Lon Chaney Artistas Eminentes Cinematograficos

Issuing Company: Massot

Country of Issue: Spain

Year of Issue: 1923

Color/B&W: Sepia Tone

Number of Cards in Set: Unknown

Card Number: 14

Card Size: 3 ½” x 4”

Back: Radical cure of the TOS with the MASSOT tablets To the gomenol and eucalyptus

Issued as insert with what product: Eucalyptus Tablets

1923 Lon Chaney S.A. Clausolles

Issuing Company: S.A. Clausolles

Country of Issue: Spain

Year of Issue: 1923

Color/B&W: Sepia Tone

Number of Cards in Set: Unknown

Card Number: Unknown

Card Size: 1 ⅞” x 3”

Back: Waterproof items

Rubber Stockings Bandages Girdles, Valencia

Issued as insert with what product

1923 Lon Chaney E. Camilo Gomez

Issuing Company: E. Camilo Gomez

Country of Issue: Columbia

Year of Issue: 1923

Card Number: Unknown

Color: B&W
Number of Cards In Set: Unknown

Card Size: 1 ⅞” x 3 ⅛”

Back: Stationery Library, by E Camilo Gomez, Allied Square, 5Y, Luerca (Oviedo), Columbia
Issued as insert with what product:Perfune

1923 Lon Chaney Los Ases De La Pantalla

Issuing Company: Drogueria

Country of Issue: Spain

Year of Issue: 1923

Card Number: 12

Color: Blue Tint
Number of Cards In Set: Unknown

Card Size: 2 ¾” x 4 ¼”

Back: Drogueria perfumery, Daughter of J Fonte, The best-stocked house in its genre and the favorite of the public smart for its Suri, quality and cheapness, Escalante 196, Valencia

Issued as insert with what product: Purfume

1925 Lon Chaney Studio Stamp

Issuing Company: Unknown

Country of Issue: United States

Year of Issue: 1925

Card Number: Un-numbered

Color: Yellow
Number of Cards In Set: Unknown

Card Size: 1 ¼” x 1 ½”

Back: Blank
Issued as insert with what product: N/A

(036)

1925-1930 Lon Chaney Coleccion de Cromos Card #10

Issuing Company:

Country of Issue: Spain

Year of Issue: 1925-1930

Color/B&W: Sepia Tone

Number of Cards in Set: Unknown

Card Number: 10

Series: V (5)

Card Size:

Back: Info back

Issued as insert with what product:

(013)

1929 Effka Margarine Filmkunstlerinnen

Card #159

PSA Registry

(025)

1928-1929 Lon Chaney Ross Verlag Card

(Round Corner)

Issuing Company: Ross Verlag

Country of Issue: Germany

Year of Issue: 1928-1929

Color/B&W: B&W

Number of Cards in Set: Promotional

Card Number: 198

Card Size:1 1” x 2”

Back: Blank

Issued as insert with what product: Used To Promote Postcards

(028)

1928 W.D. & H.O. Wills Film Favourites

Issuing Company: W.D. and H.O. Wills

Country of Issue: England

Year of Issue: 1928

Color/B&W: Color

Number of Cards in Set: 75

Card Size: 1 7/16″ x 2 7/16″

Product Issue: Cigarettes

Back: Four Aces Cigarettes

1929 E243 Lon Chaney Card

Issuing Company: Kashin Motion Picture Stars

Country of Issue: USA

Year of Issue: 1929

Color/B&W: Sepia Tone

Number of Cards in Set: 97

Card Number: Un-numbered

Card Size: 3 ⅜” x 4 ½”

Back: Blank

Issued as insert with what product: Sold to collectors as a boxed set

Note: There were four different boxed sets of 24 movie star cards issued by Kashin, each set coming in a different colored box. The boxes were colored orange, blue, coral, and canary, and the checklist of stars contained in each box was printed on the back.

(043)

1925 Lukol

“Banana Sugar” Card

Issuing Company: Lukol

Country of Issue: Himalaya

Year of Issue: 1925

Color/B&W: Sepia tone

Number of Cards in Set: Unknown

Card Number: 24

Card Size: 13/4”x 3 ⅞”

Back: Printed

Issued as insert with what product: Banana Sugar

(056)

1925 Metro Goldwyn Mayer Card

Issuing Company: Metro-Goldwyn-Mayer

Country of Issue: United States

Year of Issue: 1925

Color/B&W: B&W

Number of Cards in Set: Unknown

Card Number: Unknown

Card Size: 1 ¾” x 2 ⅝”

Back: Blank

Issued with what product: Unknown

(058)

1925 Metro Goldwyn Mayer Card

Issuing Company: Metro-Goldwyn-Mayer

Country of Issue: United States

Year of Issue: 1925

Color/B&W: Yellow Tint

Number of Cards in Set: Unknown

Card Number: Unknown

Card Size: 1 ¾” x 2 ⅝”

Back: Blank

Issued with what product: Unknown

(065)

1925 Lon Chaney Unholey Three German Game Card #1

Issuing Company: Unknown

Country of Issue: German

Year of Issue: 1925

Color/B&W: Black & White

Number of Cards in Set: Unknown

Card Number: #1

Card Size: 3 ¼” x 5 ¼”

Back: Playing card back design

1925 Lon Chaney Coleccion de 15 Cronios Num. 10

Issuing Company: Unknown

Country of Issue: Spain

Year of Issue: 1925 circa

Color/B&W: Sepia Tone

Number of Cards in Set: Unknown

Card Number: Series 5, Card #10

Card Size: 1 ⅛” x 1 ⅝”

Back: Serie V. Num. 10, Coleccion de 15 cronios

1923-1928 Lon Chaney Caption In Box Strip Card

Issuing Company: Unknown

Country of Issue: USA

Year of Issue: 1923-1928

Color/B&W: Multi Color

Number of Cards in Set: Unknown

Card Number: Un-numbered

Card Size: 1 11/16″ x 2 3/4″

Back: Blank Back

Issued as insert with what product: N/A

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